The Paris 2024 Olympics are a milestone in the integration of artificial intelligence (AI) in the world of sports. The event has seen the implementation of innovative technologies that have revolutionized the monitoring and analysis of athlete performance. Thanks to the collaboration of leading companies such as Intel, Samsung, and Alibaba Cloud Intelligence, AI has taken on a fundamental role in various aspects, from logistics planning to performance analysis, leading to unprecedented results.
Chatbot for athletes: Athlete365
One of the most significant innovations introduced in Paris is the multilingual chatbot Athlete365, developed by Intel in collaboration with the International Olympic Committee (IOC). This tool, accessible to more than 10,000 athletes, offers crucial information on various aspects of the Olympics, such as guidelines, services, maps of the Olympic Village and more. Thanks to AI, athletes can receive quick and accurate answers to their questions in natural language, greatly simplifying their navigation through the administrative complexities of the Olympics.
Performance Analysis: The Intel-Samsung-CIO Platform
Another revolutionary application of AI is the platform developed by Intel, in collaboration with Samsung and the IOC, to analyze data collected during athletes' training. This technology, already tested in a pilot project in Senegal, is able to collect enormous amounts of data on athletes' performances during races, training sessions and warm-ups. AI algorithms process this data, providing immediate and easily interpretable results.
This platform has allowed the identification of hundreds of hidden talents, who would otherwise have been excluded from the Games. Data analysis has paved the way for a fairer and more accurate selection of athletes, based on objective metrics rather than subjective evaluations.
Real-time performance monitoring
AI has played a crucial role in real-time monitoring of athletes' performance during competitions. Through the use of wearable sensors and high-resolution cameras, athletes' movements and physiological parameters have been constantly tracked and analyzed. This technology has made it possible to instantly identify performance peaks, anomalies and potential injuries, allowing coaches and medical staff to intervene promptly.
For example, in swimming, AI has analyzed speed and resistance data, allowing coaches to optimize race strategies. Similarly, in cycling, wearable sensors have monitored heart rate and muscle fatigue, providing valuable information to improve performance.
Digital twins of the Olympic venues
Another significant innovation was the implementation of three-dimensional “digital twins” of the Olympic venues. These virtual models allowed the simulation and optimization of the flows of athletes, spectators and staff, ensuring maximum efficiency and safety. Powered by real-time data from sensors distributed throughout the Olympic venues hosting the competitions, the digital twins identified and resolved potential bottlenecks and logistical issues before they occurred.
This technology also allowed emergency and evacuation plans to be tested and refined, ensuring that every aspect of safety was planned and prepared in advance. The logistical management of the Olympics was therefore significantly improved, contributing to a smoother and safer event for all participants.
Specific examples of AI applications
AI has found application in many sports, each with its own peculiarities. In swimming, for example, data collected by wearable sensors has allowed the analysis of athletes' movements in the water, optimizing swimming techniques and improving overall performance. Coaches have been able to use this information to make immediate changes to training and race strategies.
In track and field, AI has monitored athletes' biomechanics during runs, analyzing posture and stride to identify areas for improvement. This has led to increased awareness among athletes about their technique, helping to reduce the risk of injury and improve performance.
Interviews and testimonials
Testimonials from athletes and coaches who have used these technologies are key to understanding the impact of AI in the world of sports. Many athletes expressed enthusiasm for the use of AI, highlighting how these tools have improved their preparation and performance. Some coaches shared stories of how data analysis has led to surprising discoveries, such as the discovery of emerging talent that would not have received attention in a traditional setting.
Interviews with coaches revealed that AI has changed the way they plan workouts, allowing them to adjust strategies based on real-time data. This data-driven approach has made workouts more targeted and personalized, increasing athletes’ chances of success.
Comparison with past editions
Comparisons with past Olympics highlight the progress made in the use of AI. In the past, performance analysis was based primarily on visual observations and manual measurements. Today, thanks to AI, coaches and athletes can access real-time data and detailed analysis, significantly improving preparation and performance.
This evolution has also led to increased competitiveness, as athletes can now compare their performances with others in real time, creating an environment of continuous learning and growth.
Technical insights
The technologies used to implement AI in the Paris 2024 Olympics are fascinating and complex. Wearable sensors, for example, use advanced technologies to collect biometric data, such as heart rate, body temperature, and oxygen levels. This data is then processed by AI algorithms that analyze the information and provide real-time feedback.
High-resolution cameras used to monitor athletes’ performance are equipped with image recognition software that allows them to analyze movements with extraordinary precision. This approach has allowed them to gain detailed information about athletes’ techniques, helping to improve their performance.
Challenges and limitations of AI in sports
Despite the many advantages, the implementation of AI in sports also presents challenges and limitations. Ethical and privacy issues are among the most relevant. The use of wearable sensors and cameras to monitor athletes raises questions about privacy and informed consent. It is essential to ensure that the data collected is used exclusively for legitimate purposes and with respect for the dignity of the athletes.
Furthermore, the transparency and reliability of AI algorithms are crucial. It is important that decision-making processes are explainable and verifiable, to avoid errors or distortions that could unfairly influence athletes' careers. Finally, the accessibility of AI-based technologies must be guaranteed to avoid widening the gap between large federations and small entities, between rich and poor countries.
The Paris 2024 Olympics have demonstrated the transformative potential of AI in sports, offering innovative tools to track and compare athlete performances more accurately, fairly and securely. Thanks to chatbots, data analytics platforms and digital twins, AI has revolutionized several aspects of the Olympics, from logistical planning to talent identification.
However, the use of AI in sport also poses significant ethical and technical challenges that must be carefully addressed. Only by ensuring the trustworthiness, transparency and accessibility of AI technologies will it be possible to fully realise their potential to promote fairness, inclusiveness and excellence in sport.
The Paris 2024 Olympics marked a milestone in this direction, paving the way for a future where AI and sports will work together to push the limits of human performance and promote values of fair play and inclusion globally. As technologies continue to evolve, the future of sports could be brighter and more promising than ever.





